H O P P E R P E D I A ©
-Brian Hammons
June 14, 2010: 17,323 hits
"From the moment you take action to generate sales,you have a marketing strategy. Refining your strategy determines where your company will be in a year. Allocate your capital & your employees to pursue this strategy"
Nearly any market segment can be profitable. Some of the key factors are your own experience and talent, a solid business and marketing plan, and (for many segments), your own market conditions. There are very successful small business owners working nearly every angle, and many more behind them who manage to make a living. Most of the more profitable segments are hugely competitive.
Hopperface Productions is essentially a brand infiltration agency that works with clients to select specific and customized marketing tactics, all managed & created through us. This saves our clients a great deal of time and energy, and consistency in strategy and messaging stays intact.
HFP Marketing Services Overview
Strategic & Operational Planning Modeling:
We provide a 5 Stage process ranging from your:
Mission, Vision, & Value Statement to your:
Scenario Analysis and Strategic Plan.
Fiscal Planning & Cash Flow Predictions are most often the prime measure that bankers & investors will revert to in the business plan when deciding your application for a loan or for a capital call when your business is doing poorly.
Market Research: Hopperface Productions staff utilize the Nobel Prize for economics awarded principal; The Choice Modeling Theory developed by Daniel McFadden. Choice Modeling posits that with human choice there is an underlying rational decision process and that this process has a functional form.
Pricing Strategies: There are many ways in which the price of a product-service can be determined. We see them everyday.
Which one, or how many should you implement?
01 Competition-based pricing 02 Cost-plus pricing 03 Creaming or skimming 04 Limit pricing 05 Market-oriented pricing 06 Penetration pricing 07 Price discrimination 08 Premium pricing 09 Predatory pricing 10 Contribution margin-based pricing 11 Psychological pricing 12 Dynamic pricing 13 Price leadership 14 Target pricing 15 Absorption pricing 16 Marginal-cost pricing
Competitive Intelligence is the perspective on product developments and competitor events aimed at yielding a competitive edge. Competitive intelligence is more than analyzing competitors — it is about making the organization more competitive relative to its entire environment and stakeholders: customers, competitors, distributors, technologies, macro-economic data etc.
Product Positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Hopperface Productions concentrates on the continual positioning of your product - service - brand. We also reposition as the market changes, and de-position your competitor's product image and identity. (Ex: PC vs. Macintosh)
Sales Forecasting is a mind numbing task. Do you work hard and hope for the best? No. Companies use analytical methods to determine future sales.
EXAMPLES:
Time series methods use historical data as the basis of estimating future outcomes.
Causal / econometric methods use the assumption that it is possible to identify the underlying factors that might influence the variable that is being forecast.
Judgmental forecasting methods incorporate intuitive judgements, opinions and subjective probability estimates.
Some Artificial Intelligence methods utilize non-linear statistical data modeling tools.
Other contexts include simulation of technology for performance optimization. Simulation can be used to show the eventual real effects of alternative conditions and courses of action.
Product - Service Promotion should be a significant part of the budget for any small business, and it's especially important for one that's starting out. After all, people need to know you are in business.
